In 2015, the channel branding team of Motion Magic recreated the overall channel image branding for Henan City Channel and Henan Civic Channel. For Henan City Channel, we continued to use the visual element of the cube in the original logo of Henan City Channel to emphasize the brand new concept of magic cube, whereas Henan Civic Channel emphasizes its serial number “3” and the concept of youth and variety. The launch of the brand new visual image branding of the two channels enables the whole channel quality and stylishness to get upgraded and gives television viewers in Henan a refreshing visual experience.
